It all started with super fancy caps with sparkling stones on it. Why do a man have to wear unreal diamonds on a cap. I think, it is very pussy-like. Please don´t misunderstand me. I love Tattoos. I got many collectet on my skin. But I don´t understand, that Don Ed Hardy sold his soul to the devil aka. Christian Audigier. He is calling himself a Desingner. But why? It is not a big thing, to print oldschool tattoo desings on simple T-Shirts? And there is NO reason, really no reason, to pay 120 bucks and more for an T-Shirt. FOR A SHIRT. Me, as a tattoo fanatic, would rather use the money for a real tattoo. But the most people, that wear Ed Hardy, even don´t have the nuts, to get a real tattoo. Why? Because it hurts, sucker.
And remember that, it is not cool in any way, even if the "stars" like Britney, Madonna or Ja Rule wear that shit. C´mon. Don´t you have an own style? And you don´t become a "star" only wearing that.
And why do this world need Ed Hardy Coffee, Ed Hardy sweets, Ed Hardy Drinks, Ed Hardy Toys... And the best thing, I saw: A Ed Hardy Smart (little german car). Do they think, it makes a uncool car cooler? If yes, her is the truth: It does not make it cooler. No. It just makes it more expensive.
Does anybody really knowes, who Ed Hardy really is? If not, i´m telling you: He is a Tattoo Artist. Not a desinger, what everybody thinks. He was born in 1945 in Iowa. He startet tattooing beside studying in the late sixties. He still runs a Tattoo Studio in San Francisco.